Welcome to the new ActionCFO blog, a collection of insights from certified ActionCFO advisors related to increasing financial visibility and control in midsize businesses. 

The need for strategic financial management is not unique to our struggling economy.  It’s necessary for businesses to thrive in good times and bad.  Unfortunately, many companies do not do it well.  Some recognize this, hire a controller or CFO, and assume that it’s being done better.  But is it?  How can you know?

Are you nervous about seeing financial statements each month?  Are your financial statements routinely late?  Have you ever been blind-sided by a cash shortage?  Do you know what’s on the financial horizon for your company?  These are the things that make business owners nervous, but they don’t have to cause worry for you.  The disciplines of financial visibility and control are easy to learn, and frankly, not that difficult (or expensive) to manage. 

As CFO advisors, we enjoy helping companies perform better in this important area.  That’s why we’ve created this blog – to share thoughts and insights with you as they arise in our work.  Whether you’re a business owner, a CFO advisor, or just someone who wants to better understand the disciplines of financial visibility and control, we hope you find value in our entries. 

And please be free with your questions and comments.  We are learning, too!